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We believe in Democratie, we invest in tunisia

May 14, 2011

Captain Dash installe une plateforme de R&D en Tunisie.

Vous êtes à Tunis, vous voulez continuer à changer le monde, Captain Dash est fait pour vous.

Pourquoi Captain Dash investit en Tunisie ?

Nous réalisons une solution qui a pour ambition de changer le monde du marketing. Pour cela, nous avons besoin, non seulement des meilleurs ingénieurs, mais de talents qui veulent utiliser les technologies pour changer le monde. Et quoi de mieux que le pays, qui a engagé une révolution démocratique pour un monde plus libre et plus transparent, pour le faire.

Pourquoi travailler pour Captain Dash ?

Captain Dash, offre un cadre unique pour relever des challenges technologiques inédits et fascinants. Vous travaillerez avec des partenaires de premier niveau et aurez les moyens de vivre votre passion avec une équipe talentueuse et totalement modeste ;-)))

La vie chez Captain Dash

Nous croyons fermement aux valeurs de l’open society. Pour nous un monde plus ouvert et plus transparent est non seulement plus juste mais plus efficace.

C’est avec ces principes, auxquels nous pensons tous les jours, que nous gérons Captain Dash. Nous maintenons une culture d’ouverture et d’innovation. Chaque collaborateur a la possibilité et la chance d’innover et d’enrichir le produit.

Quels types de talents recherchons nous ?

Nous cherchons des talents très bien formés, curieux et qui ont vraiment envie de relever des challenges. Si comme nous vous pensez que nous ne sommes qu’au début de la révolution technologique, si vous êtes passionné et sérieux dans l’exécution nous sommes fait pour nous rencontrer

Les positions à pourvoir

Développeurs .net seniors (5 ans d’expérience)

Rattachés au Responsable Développement, les développeurs .NET seront en charge le développement des différents modules et fonctionnalités (ETL, visualisation, gestion des données et moteur de requête, …) de la solution CaptainDash dans un environnement Microsoft (Silverlight / .NET / SQL SERVER), et plus particulièrement:

  • Développement de nouveaux modules et fonctionnalités
  • Correction et évolutions des modules et fonctionnalités existants
  • Rédaction et maintenance de la documentation technique
  • Maintenance évolutive et corrective de l’application

De formation Bac+5, vous possédez une expérience réussie d’au moins 3 ans dans le développement de logiciels complexes dans l’environnement de développement Microsoft.

Vous maîtrisez en particulier plusieurs des thématiques suivantes:

  • Environnements .NET, C#, ASP, Silverlight
  • Architecture de Bases de Données
  • SQL SERVER 2008 R2 avec une bonne connaissance de :
  • SQL SERVER Analysis Services (cubes OLAP, MDX, ADOMD.NET, AMO, WCF RIA Services)
  • SQL SERVER Integration Services et ETLs
  • Silverlight 4
  • Architectures Web Services

Vous aimez travailler en équipe, vous êtes rigoureux, volontaire et autonome.

Responsable du développement

Rattaché au Directeur Recherche et Développement, vous participerez au développement et à la maintenance de la solution CaptainDash depuis l’analyse détaillées des besoins jusqu’à la mise en production dans le respect des engagements pris en termes de délais, de budget et de qualité.

Vous serez en charge d’une équipe de 5-10 développeurs senior et junior.

Vous participerez à la définition de l’architecture et aux choix technologiques, serez garant de la qualité du code produit par les développeurs et serez force de proposition dans l’ensemble des projets.

Dynamisme, qualités relationnelles et de communication ainsi que capacité à fédérer seront les qualités essentielles pour réussir à ce poste.

De formation Bac+5 en informatique (Grande Ecole, Université…), vous possédez une solide expérience (5 à 10 ans environ) en développement logiciel, management d’équipes et en conduite de projets dans un environnement Microsoft.

Vous maîtrisez au minimum les thématiques suivantes:

  • Environnements .NET, C#, ASP, Silverlight
  • Architecture de Bases de Données
  • SQL SERVER 2008 R2 avec une bonne connaissance de :
  • SQL SERVER Analysis Services (cubes OLAP, MDX, ADOMD.NET, AMO, WCF RIA Services)
  •  SQL SERVER Integration Services et ETLs
  • Silverlight

Spécialiste Bases de Données (3-5 ans)

Rattaché au Responsable Développement, vous aurez pour principale mission la mise en place, l’administration, et la maintenance des base de données des applications CaptainDash :

  • Préconisations concernant l’architecture des bases de données et cubes OLAP
  • Support aux développeurs sur les sujets ETL, OLAP et requêtages
  • Diagnostic, gestion et résolution d’incidents d’exploitation relatifs aux bases de données
  • Contrôle des performances des bases de données
  • Vérification de l’intégrité des données stockées

De formation Bac+5 en informatique (Grande Ecole, Université…), vous possédez une solide expérienced’au moins 4 ans en bases de données dans un environnement SQL SERVER (version 2008 R2). Etre certifié Microsoft SQL SERVER est un atout. Entre autres, vous avez une grande connaissance de :

  •  Architecture de Bases de Données
  • SQL SERVER 2008 R2 avec une bonne connaissance de :
  • SQL SERVER Analysis Services (cubes OLAP, MDX, ADOMD.NET, AMO, WCF RIA Services)
  •  SQL SERVER Integration Services et ETLs
  • Architectures Web Services
  • Ainsi que des connaissances avancées de l’environnements .NET, C#, ASP, Silverlight

Vous aimez travailler en équipe, vous êtes rigoureux, volontaire et autonome.

Développeurs .NET juniors (1-3 ans)

Rattachés au Responsable Développement, les développeurs Junior travailleront avec les développeurs Senior sur les différents modules et fonctionnalités (ETL, visualisation, gestion des données et moteur de requête, …) de la solution CaptainDash dans un environnement Microsoft (Silverlight / .NET / SQL SERVER), et plus particulièrement :

  • Développement de nouveaux modules et fonctionnalités
  • Correction et évolutions des modules et fonctionnalités existants
  • Rédaction et maintenance de la documentation technique
  • Maintenance évolutive et corrective de l’application

Ils auront plus spécifiquement en charge la mise en place et l’adaptation des systèmes pour les différents clients de CaptainDash.

De formation Bac+5, vous avez une première expérience (stage, premier emploi) en développement de logiciels complexes dans l’environnement de développement Microsoft.

Vous maîtrisez en particulier une ou plusieurs des thématiques suivantes:

  • Environnements .NET, C#, ASP, Silverlight
  • Architecture de Bases de Données
  • SQL SERVER 2008 R2 avec une bonne connaissance de :
  • SQL SERVER Analysis Services (cubes OLAP, MDX, ADOMD.NET, AMO, WCF RIA Services)
  • SQL SERVER Integration Services et ETLs
  • Silverlight 4
  • Architectures Web Services

Vous aimez travailler en équipe, vous êtes rigoureux, volontaire et autonome.

Analyste (Marketing et analyse quantitative) (1-3 ans d’expérience)

En tant qu’analyste, vous participerez aux missions de conseil en Business Intelligence auprès de nos clients dans les domaines suivants :

  • Traitement des données et intégration dans nos bases de données
  • Statistiques descriptives et avancées
  • Recommandations stratégiques en termes de données et analyse
  • Configuration des solutions CaptainDash
  • Support et conseil aux clients utilisateurs de notre solution

Vous êtes diplômé d’une grande école ou d’un master en statistiques / économie et avez au moins une première expérience au sein d’une entreprise ou d’une société de conseil. Vous êtes intéressés par le marketing et l’analyse quantitative et souhaitez travailler dans une startup en forte expansion.

Vous maîtrisez une ou plusieurs des thématiques suivantes :

  • Statistiques descriptives et avancées (régressions, classifications, …)
  • Logiciels statistiques (SAS, SPSS, R, …), GIS, Web Analytics, …
  • Systèmes de gestion de bases de données et SQL (SQL SERVER)
  • Connaissances Marketing et Géomarketing

Silverlight dev (1-3 ans d’expérience)

Rattaché au Responsable Développement vous serez en charge du développement de l’interface de la solution CaptainDash ainsi que des outils de visualisation de données.

Nous recherchons un spécialiste Silverlight 4 avec au moins un an d’expérience.

Maitrise de Microsoft Expression et de Photoshop souhaitée

Développeur NoSQL

Le développeur NoSQL sera le lead, dans le cadre de notre activité de recherche, sur le développement de solutions de Business Intelligence et visualisation de données basées sur la technologie NoSQL.

Nous recherchons un ingénieur informatique avec une très bonne formation académique.

Très bonnes connaissances en développement informatique et en bases de données volumineuses.

Expérience en NoSQL est un réel avantage pour ce poste.

Vous êtes curieux, innovateur et autonome.


Expert système d’information geographique

Rattaché au responsable du développement vous serez en charge du module de visualisation cartographique de la solution, participant à la définition des fonctionnalités et modes de représentation. Vous serez à l’affut des innovations et permettrez à CaptainDash de devenir une référence dans la visualisation géo spatiale.

Les compétences techniques requises pour réussir dans ce poste :

  • Maitrise des logiciels de SIG et des différentes formes de représentations géographiques
  • Bonne connaissance des formats de données géographiques
  • Bonne connaissance des systèmes de gestion de bases de données (MS SQL SERVER) et des formats de données géographiques associés

Développeur GoogleMaps / Googleearth

Dans le cadre de notre développement nous recherchons des développeurs maitrisant :

  • Les apis Google Maps et Google Earth (indispensable pour que votre candidature soit prise en compte pour ce poste, merci de préciser quel est votre connaissance et quels projets vous avez menés sur ces APIs),
  • L’environnement de développement .NET (C#),
  •  Le système de gestion de bases de données Microsoft SQL SERVER 2008

Les développeurs Google Maps / Google Earths seront chargés de développer des modes de visualisation géographiques innovants pour la solution Captain Dash.

Développeur Bing Maps

Dans le cadre de notre développement nous recherchons des développeurs maitrisant :

  • L’API Bing Maps de Microsoft (indispensable pour que votre candidature soit prise en compte pour ce poste, merci de préciser quel est votre connaissance et quels projets vous avez menés sur cette API).
  •  L’environnement de développement .NET (C#)
  • Le système de gestion de bases de données Microsoft SQL SERVER 2008

Les développeurs Bing Maps seront chargés de développer des modes de visualisation géographiques innovants pour la solution Captain Dash.

Développeur expert MapPoint

Dans le cadre de notre développement nous recherchons des développeurs maitrisant :

  • La solution Microsoft MapPoint (indispensable pour que votre candidature soit prise en compte pour ce poste, merci de préciser quel est votre connaissance et expérience(s) sur cette solution).
  •  L’environnement de développement .NET (C#)
  • Le système de gestion de bases de données Microsoft SQL SERVER 2008

Développeur API

Dans le cadre de notre développement nous recherchons des développeurs maitrisant :

  • Les apis des principales plateformes web dont celles de twitter, facebook, foursquare, etc. (indispensable pour que votre candidature soit prise en compte pour ce poste, merci de préciser quelles APIs vous maitrisez et quelle expérience vous avez sur chacune d’entre elles)
  • L’environnement de développement .NET (C#)
  • Le système de gestion de bases de données Microsoft SQL SERVER 2008

Rattaché au responsable développement, les développeurs spécialisés en APIs seront chargés de développer les modules permettant à la solution de se connecter aux systèmes externes venant alimenter en données la solution.

Envoyez nous votre CV sur yannickruby at captaindash.com

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10 killer data apps

April 15, 2011
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For most of us, the use of data remain a vague concept. After all, data is only numbers and numbers are mostly boring. So why should we care about it? Mainly because data can be beautiful as proves the impressive book and the blog of David McCandless. But data is not only glam ; it is also a revolutionary way to give more power to people, either from an educational, democratic, military, professional, social, etc. standpoint. Data truly represents a new form of information that differs from any other in the sense that data doesn’t lie (even though it can be tweaked to tell lies) while it brings limitless degree of -holistic- information, when compared with other data.

To make our point, we have brought to you 10 good ideas of great datavisualization concepts, some already existing, some still to be invented, but overall full of potential.

Democraty

1° provide all the reimbursed expenditures of any elected person, either at a local or national level. Reporting can be made 2 weeks after the month’ closing. Time to reality: 7/10 – already existing in several countries, among which Danmark, United Kingdom, New Zeland. Our guess: Social networks have made people more demanding for what regards transparency. Surprisingly that is a space where we see governments moving fast. Elected people won’t like it, but we do. 

2° report the number of laws passed, attendance, number of reports made by lower and higher Chambers ; track revenues, number of assistants, cars, drivers, name and type of lobbyists met. Time to reality: 4/10 partially achieved in numerous countries, Danmark, UK, Israel. interfaces remain largely improvable. No Iphone/Android app yet. Our guess: here as well, things may move quickly, although the bottleneck remains largely in the friendliness of the interfaces provided. In France for instance, all these informations are available, but you may prefer to have your mother-in-law for the week-end rather than crunching the info on the assemblée nationale website. 

3°bring all city data to inhabitants: sidewalk date/ frequency of cleaning, crime reports, deseases, location of underneath water-energy-internet networks, traffic, pollution, demographics. Time to reality: 2/10. experimental apps have been made, mostly by independent players. So far, comparable to the state of the internet in 1995 i.e. lot to be done. Our guess: it is coming but it is not coming from the Mayor House but mostly from non-profit associations, individuals, third parties, etc. Good news is that it brings pressure on the ones that should do it. 

Education / Health

4°track all personal health expenditure, benchmark to average spending, compare personal health records & benchmark it with other, improve practice by data-analysis ; get advises. Time to reality: 1/10 (public) or 4/10 (private). Nike+ has tried a few things and lots of devices/apps for Iphone have been tempted with diverse successes : no real large scale service… So sad given that the OECD countries are spending 19% of their GDP into healthcare… Our guess: personal health monitoring is taking-off fast and should bring tangible results in the years to come. But large scale services brought by Social Security are decade(s) away. 

5°Monitoring all schoolboys records, provide non-attendance ratio, benchmark with others, get advices and online remedial courses. Time to reality: 2/10. the once hype I-education has largely remained in the box… Intranet are common things in universities and sometimes colleges, but the work has stopped halfway. Our guess: services will largely differs from a country / an university to another, innovations will largely come from private companies. The 10% barrier or users of i-education dashboard among schoolars shall not be reached until 5 years in the OECD countries. 

Consomption, marketing

6° provide high efficiency dashboard for marketers: ok, we know that is CaptainDash’s mission, so we won’t tell you that it won’t exist until years. And Yes, that is happening also thanks to us, and also thanks to the Internet that has made all key data accessible either from ERPs or from exogenous data sources… Time to reality: mostly up to you (info at captaindash.com)… Our guess: it is a mater of years before the marketing practice, as we know it, changes completely its processes. Bringing ROI in many areas where it has never seriously been measured shall change lots of things. 

Energy

7° provide a holistic view on individual/family energy spending and bring advices on how to save it ; optimise the smart grid processes at the same time. Time to reality 1/10 or 7/10. Depending on whether you live in Mainland China or elsewhere, the ratio of reality differs a lot. Our guess: China is building up from scratch huge cities and can therefore integrate some brand new functioning smart-grid networks… And localizing the energy production also means actively engaging with the consumers. Highly smart interfaces is a must have and it is likely that the Chineses will be the first to indeed have it. It also touches litters, water and transportation records… 

Poverty

8° improving the data on poverty dramatically improves our capability to cure it. According to Hans Rosling -the inventor of the Gapminder himself- powerty is highly correlated to the absence of data. It seems therefore logical that increasing the data availability and its distribution should logically reduce powerty. Time to reality 2/10 but quickly improving. The dissemination of mobile in the 3rd world brings a lot of fresh data in areas where there was none. One can now have estimates of revenues in remote areas (by measuring the wealth of mobile bank accounts), access to sanitation (pooling people by mobile), demographic (number of subscribers), etc. In addition, Foundation such as the Bill and Melinda Gates, makes a great deal of feed-back in addition to initial measurements. Our Guess: it is a mater of changing the planet so it will take time, and although data is important it can’t change the whole thing alone. The only certain thing is that we will be more and more informed of where and why people are poor. 

Military

9° Getting more info and react faster: These guys use a lot of data and yes, they need if fast, in a holistic way. When they put their guts on something, they first need to know everything about it: information, networks, people, supply, weapons, civilians, workers, education, and many other things that matters. Consequently, few business are changing faster than the one of war. The datawar consomption is increasing exponentially. Time to reality: 5/10 in the US, China, Singapore, etc. 3/10 in Europe, 0/10 in Libya. Our guess : we hate these stuffs and will never ever work for these guys.

Love

10° matching people has proven to be a big business. The trick is that the more data you have on one each mate, the more relevant can be your matching engine. So far, it is mostly on what you reveal, but the Social Graph can certainly tell a lot more. Some players have already understood it… Time to reality 5/10: it is already there but it can largely be improved. Survey tends to prove that the ratio of divorce among people who met online is significantly higher that in normal life. Our guess: matching people is a business that is here to last, so datamatching is condemned  to improve. What will certainly be interesting is when one will have a personal dashboard to show to others… You don’t like it? Well we thing it may be cool. 

What it takes to make a good retail dashboard…

February 21, 2011
by

Until recently, the notion of “dashboard efficiency” was basically summarized to the notion that it should bring the 3 to 5 key indicators in any given business.

Dashboard’s ERP essence makes that it didn’t have to be either intuitive or smart, but only to be consistent, not to cheat with the figures and to respect a certain scale. As a result most dashboards were and still are counter-intuitive and almost not flexible.

For instance, most retailers will try to isolate a few parameters like supply stocks, sales, margin, marketing investment along with a few other significant parameters to them.

So far it seems ok…  and actually, most corporations have been able to isolate what they felt were their “key” factors. But the fast increasing number of distribution channels and marketing funnels have made all this obsolete.

Today, in an ever faster evolving market with one deal a day for all kinds of products, most marketing directors would agree that 3 key criteria must be taken into account:

–       responsiveness

–       price sensitivity

–       location

These indicators are imbricating into each other, and in itself it is quite difficult to track the data feeds that indicate that consumers are sensitive to a promotion campaign, for instance.

For example, one may find out that a special offers in stores are not as successful in an area compared to one other. Parameter such as the wealth, traffic conditions, weather are key to better define a ROI. And most of the time such parameters are not taken into account at all.

It is interesting to see that most marketing directors would agree that the promotion efficiency is NOT a black box that is impossible to break, but at the same time they also agree that they would need some additional tools to track more parameters, in almost real time, at a very granular level.

This is why in addition to these 3 features (responsiveness price sensitivity, location), a good dashboard must also be able to feature marketers with (i) a access to any type of exogenous factors, (ii) a non expert/ intuitive interface (iii) some easy collaborative features. Marketing of today is a lot about intuition, reaction as well as participation. At a time whereas the business model of the Hypermarket is getting very much challenged, such practice may be capable of revamping their businesses…

Why US Venture Capital Firms are looking toward Business Intelligence, again…

January 18, 2011
by

personal-brand-stand-out

2010 has been clearly a landmark year regarding the Business Intelligence (BI) industry ; to some extent not in the best of ways. Indeed, it has become clear that the Internet players -Google, Facebook, Groupon as well as the e-commerce players such as Amazon-have come with CRM and BI offers that bring so much breakthrough,that the traditional players suddenly look almost naked. It is true that, contrary to most traditional businesses, internet has come with a very unique value-proposition : the ability to track and follow every single move than the consumer makes. This simple opportunity eventually triggered a deluge of creativity from the marketing teams of these new players and their peers, Internet startups. Their new practices became so efficient that they shifted their model from CPC (Cost per Click) into CPL (Cost Per Lead) and eventually into CPA (Cost Per Action or Sale). Most innovations came from companies that didn’t exist ten years ago: sponsored links (Google), retargeting (Criteo), e-couponing (Groupon), profile targeting (Facebook), initiated a highly efficient ecosystem aiming at the fulfillment of the consumers’ needs.

Lately, most marketing directors from the traditional FMCG and retail industries realized that their practices and processes haven’t moved so much during the past 20 years. Sure, most have initiated some loyalty programs and built up some CRM that can let them pretend that
they can track their customer’s behavior, but the vast majority can’t help but agree with  modern advertising trailblazer John Wanamaker : “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” (one should agree that is obvious that we could replace “Advertising” by “Marketing” in that sentence). As a result they began to show great concerns, clearly expressed in some surveys.

An HD Marketing 2010 study show that CMO’s main concern is about metrics : 31% of them wish to develop dashboards in order to measure their ROI, 45% of them would like to use dashboards to build their marketing mix.

While the past two years have clearly shown that “traditional” marketing directors had to regain the BI battleground, it became also clear that the pace of the marketing arms race has been accelerating in the Internet field.

The problem was that during the last 20 years, very limited progress has been made. One has to remember that the companies mastering the space are players such as   businessObject, created 17 years ago…This is why the initiative came (again) from some unknown start-up, such as Palantir, which were able to bring (again) some real
innovation. This remains quite an early change in trends, but VCs haven’t been blind about these marketing military drills and 2010 was quite probably a turning year with companies such as Cloud9 Analytics Inc. being able to raise an $8 million Series C round in May from Mayfield Fund, InterWest Partners and Leapfrog Partners. So far, one cannot say that this trend has already crossed the Atlantic. European VCs are still fascinated by Groupon and Facebook “me-too’s” and remain extremely shy about anything that doesn’t fit in any of their known area.

That, though, may soon change !

Why OECD should set up a country Datagov Performance Barometer

September 10, 2010
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It has been amazing to see how the notion of “Datagov” has evolved over the past 18th months. The concept can be defined as all data relating to the common and citizen interest. Datagov is therefore made of any data that comes from government but also all these that come from public bodies, such as transportation, health, etc. Emitter are mostly official Boddies, but also NGO, parapublic agencies, etc.

The forefront of datagov is predictably represented by the most developed countries: US, New Zeland, England, and more recently Singapore, are among the best of class as we summarized it in a previous post. It is obviously a good news for the citizen of these countries as data strongly empowers democracy while bringing a new layer of information and transparency.

But making data availables to masses -or a the least to experts- request a political impulse. most governmental boddies are by essence reluctent to release data to third parties given that these data could reveal the efficiency of the emitter. Considering the perimeter of action of virtually all government, there are few data that cannot be potentially controversial. Even the data traffic could contain some useful information about -for instance- bottlenecks that have been neglected and that would need some urgent investment ; and as we can obviously conceive it, data regarding security and health are potentially much more controversial.

In France for instance, it is commonly admitted that all the data dealing with crime and security are under tight control from the Interior Minister. Most cities and regional layers of public bodies are usually quite reluctant to issue any data about… virtually anything. The Deputy Mayor of Paris in charge of the topic, when asked about its datagov policy said that “they would soon release data of all trees location in Paris as well as data from the funeral agencies”… And at the Government level, the cabinet of Nathalie Kosciusko-Morizet -Secretary of State in charge of new media- has little to say on the issue. Given the habit of “Colbertisme” of the French administration, it is likely that the data topic evolves only very slowly until comes a political impulse from the very top, which is not the case as of today. As a result, opacity helps the Administration to remain largely inefficient and to avoid any acceleration in the pace of reform. And what is true for France is certainly true for a lot of other countries.

This is why, OECD, which mission is mostly about helping its Countries’ member to implement best Economical practices, should create a Datagov Performance Barometer which would be the equivalent of the Global Corruption Barometer, released each year by Transparency International. This barometer would simply measure on each key field -security, education, health, environment, equipment, voting results, etc.- the level of data that are accessible and the effort of the administration to provide API and interpretation tools to its citizens. We can conceive that such an initiative would put a significant level of pressure on the reluctant administrations among its members. It would therefore not only benefit the these citizens, but would also be a clear plus for the development of the private sector.

The new Frontier: Synchronization

July 8, 2010
by

Well, 20070217_billboard_why.jpgyou thought you knew the most key marketing trends of 2010 and forward?  There is still one you may have missed, although it is likely to become central in the next quarters to come ; and that is synchronization.

For most adverstisers so far, media spending was (and still is) a mater of advanced planification. There is a goal: increase products output and revenue imput thanks to a media budget that must be carefully sliced and allocated according to the plan. “This year, we will engage with a very creative agency, increase our investment of x% and we will be more focused on direct marketing” is the way the business works.

In ten years though, the internet may have turned this way of working as old fashion if not completely has-been. In fact, online marketing is so real-time and ROI driven that planning and executing according to the initial plan is now perceived as foolish. The notion of dynamic is inherent to the execution mode. Would I detect a better way to increase my ROI, my investment would immediately be reallocated accordingly.

It is surprising that these methods haven’t been adapted to the non-internet media world, that still represents…. 90% of the media spending globally ! Some would say that a billboard campaign cannot feed-back in real-time -and that seems true : apparently a billboard cannot count the number of people who view its ad, and even less the time they spent viewing it.  Same for the tv advertising: watchers cannot click and therefore it is difficult to measure the real impact that the ads have compared to each others.

But there are many reasons to think that if marketing is still so much blind, it is more a matter of incapacity to change its dynamic than a matter of missing information. Actually information is everywhere, it is even overwhelming. A marketing director receives an average of 50 reports directly related to his media spending every… week. Reports from his creative agency -strategic planning would demonstrate that the brand’s consumer are more eager to watch sport tv that go on the internet-, from the Media agency -last campaign has been a success given that the target population reminds of it- from the retailers -sales have decreased over the past weeks- etc. etc. It is not possible to know how many people view an ad on a certain tube station, but it is now possible to know quite accurately how many people were in that station a certain day.

The thing is that it has become quite difficult to deal with all this imputs, it comes in heterogeneous format, at different times, covering different time-slots. It works in a completely opposite system than the media on the internet where there exist some tool that let any marketer access to info such as traffic, ROI, social traffic (of any kind), location, demographic and so on.

SYNCHRONIZATION may then shortly become the new frontier in a business that sizes a mere 3 trillions dollars in media spending. Making this happening is just a question of mind shifting. So far, the marketing is this only enterprise division that cannot really measure its ROI. This may end soon ; and that day the John Wanamaker’s quote “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” won’t be right anymore.

Keyword of the day to remember: Synchronization

Our First Hiring post…

June 28, 2010
by

CaptainDash is now on a recruiting phase…
We are creating several hiring opportunities, as follow. Oviously we would rather have people who have some interest for the data field, meaning dashboards and datavisualization. Motivation and start-up state-of-mind are obviously key to us.

Graphic Designer:
In the short term, we are offering a trainee position for a young graphic designer, with a good knowledge of the web (he must have already made some web applications) and knowing well Photoshop, Illustrator, dreamweaver… and all the essential web creation tools. This person will work on the main product’s interface as well as on some webdesign (corporate website, etc.).
This position can evolve in a firm unlimited salary contract (and under French law).

Project manager:
We are looking for a project manager with a minimum of 3 years of experience either in the web development or in the internet space at large. Background of handling Business clients account would be greatly appreciated.
This offering regards a full time unlimited salary contract position.

If you have some interest for any of these two offers, please email us at brunowalther at captaindash.com